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Sandy Beach came to WKBW from Hartford in 1968. Within 6 years, according to a 1972 interview, Program Director Jeff Kaye was quoted saying that Sandy had "worked every shift on KB except morning drive, and improved the ratings in each part." His quick wit and infectious laugh has been a part of Western New York ever since at KB at stations including WNYS, Majic 102, and now afternoon drive on WBEN (2006).
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